About

Launched in 2004, New Zealand is the only country in the world to have a Random Acts of Kindness Day!

New Zealand’s RAK Day started after co-founder Josh de Jong was stuck in Auckland traffic one typical afternoon and watched some irate drivers ahead of him getting into a bit of a road rage stoush. He began to think… what would it be like if on one day every one in New Zealand was kind to a stranger. And thus the national day was born.

Joined by a small team of four friends, we chose September 1st to be Random Acts of Kindness Day as it was easy to remember: the first of Spring. Then we set out to let the country know and to inspire kiwis to come up with some fun and crazy ways to surprise and delight others. For no reason at all.

To lift the “kindness temperature” in our country.

Over the last ten years people have been RAK’d with strangers buying them coffee, paying for their parking, neighbours arriving with gift hampers or introducing themselves with a bottle of wine, schools throwing events for their community and even huge giveaways like flights and cruises given to unsuspecting people.

RAK Day is a simple way for businesses and individuals to step outside of their comfort zone and to see for themselves that giving is even better than receiving.

 

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